DR Campaign Promoting Miami Debuts
A group of local business organization has launched a $2 million global marketing campaign to promote Miami-Dade County as a destination for business, vacation and meetings.
The effort, created by Turkel, Coconut Grove, FL, is starting off in New York, Canada, Brazil, Argentina, Spain, France and Italy. It blends an online viral campaign through new Web site (www.MiamiWhereWorldsMeet.com), banner ads and targeted e-marketing, with more traditional print advertising and direct marketing efforts.
Among nearly two dozen Web sites that will carry the advertising are: nytimes.com, cnn.com, wsj.com, yahoo.com, terra.com, uol.com, tripadvisor.com and msntravel.com
Also, space advertisements are running in several newspapers around the globe, as well as in three American Airlines’ in-flight publications: Celebrated Living, American Way and Nexos, which serves the Pan American market.
Television is being utilized in Europe and Latin America, with “billboards” that lead into commercials on CNN International and CNN en Espanol.
