DoubleClick’s Revenue Up As Company Expands DM Capabilities

DoubleClick, Inc., New York, had revenue of $31 million for the second quarter of 1999, a 40 percent increase over revenue of $17.3 million in the first quarter of 1998. The net loss for the second quarter of 1999, excluding the effect of facility relocation charges, was $5.1 million, compared to a net loss of $4.7 million, for the second quarter of 1998. Including the effect of the relocation charges relating to the company’s corporate headquarters move, the company’s net loss was $5.6 million.

The quarter ended June 30.

DoubleClick recently announced two mergers: The first, with NetGravity, enables the company to offer a package of online advertising solutions. The second, a proposed merger with Abacus Direct Corp., will give DoubleClick access to Abacus’ proprietary database of consumer catalog buying behavior used for target marketing purposes. The merger is expected to close during the third quarter of 1999.