The Direct Marketing Association board of directors has selected Herschell Gordon Lewis and Fredrick J. Simon to be inducted into the DMA Hall of Fame.
Lewis has authored numerous books on copywriting and direct marketing, including “Copywriting Secrets and Tactics,” “Direct Marketing Strategies and Tactics” and “Herschell Gordon Lewis On the Art of Writing Copy.”
He writes a regular column, “Curmudgeon-at-Large,” for Direct magazine, and the “Better Letters” column for Selling magazine. He is the copy columnist for Catalog Age.
Lewis has taught graduate classes at the Mass Communications program at Roosevelt University for 22 years. He is a frequent speaker at workshop leader at industry events in the U.S. and around the world.
“Herschell is a great writer and a great curmudgeon, two things that go hand in hand,” said Ray Schultz, editorial director of Direct. “We are proud to have his column in Direct magazine, and thrilled that he will now join the legends of direct marketing in the Hall of Fame. He is in good company with Fred Simon, who runs one of the finest companies in our industry.”
Simon began his career at Omaha Steaks 44 years ago. Under his direction, the company became the nation
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