John J. Flieder, a veteran direct marketer and educator who specialized in insurance marketing, died of cancer on June 30 at age 71.
The Direct Marketing Education Foundation (DMEF) honored him in May be establishing the John Flieder Fund.
Born in Bremerton, VA in 1936, Flieder graduated from San Jose State University in 1957, then served as a second lieutenant in the U.S. Army. He earned a master
