Hollywood Holds the Line
Marketers spent an estimated $5.14 billion on promotional licenses in 1997, a 3 percent increase driven mostly by film tie-ins. At the same time, consumer
Consumer Marketing
Targeting Drives Growth
Marketers' purchase of nearly $12 billion in ad specialties last year represented record growth of 25 percent from 1996.While most of the growth in 1996
International
Birthday Treats BUENOS AIRES - The Cartoon Network celebrated its fifth anniversary here with a program that got kids to show off their artistic abilities
The Passages of Life
If you're a manufacturer of pet care products, what's the best way to grab additional customers? Would you rather entice someone to switch to your products,
Problem Children
Marketers who navigate by the seat of their pants trying to home in on under-20 age segments risk a bad case of posterior rug burn. Yet many brand managers,
Special Deliveries, on Target
Specialty printing posted no revenue growth last year, but industry sources say that demand for products including game pieces and high-quality direct
Blue’s Clues Land on Campbell Soup and in Subway
Those blue paw prints of Nickelodeon's newest hit character, Blue, are turning up with two additional partners this summer and fall.Blue, the animated
PromoNews
CINCINNATI - Hasbro, Inc. announced plans to produce a new line of collectable die-cast cars, radio-controlled cars, games, and puzzles. All the new products
Does Size Matter?
While size doesn't seem to have helped Columbia TriStar's Godzilla, DreamWorks is hoping its movie about Small Soldiers becomes the big summer hit.The
100G prize marks Gund centennial.
EDISON, NJ - Any Teddy Bear can make you happy, but it takes a special one to make you rich.In celebration of 100 years of business, plush toymaker Gund
