GUARANTEED DEAL
Prize guarantor SCA Promotions, Dallas, acquired Promotional Insurance Management Services, a U.K. business that offers sales promotion risk management
Consumer Marketing
Ten Steps to a Joint Promotion
So you have a great idea for a promotion, but you're strapped for cash. The easy answer is a joint promotion. But first, think about what you really want.
Sizing Up: Gramercy Group becomes part of Publicis network.
New York City-based Gramercy Group became the latest independent promo shop to opt for subsidiary status this month, reaching a deal to be acquired by
Cash register to-go
Okay, you've got the Web site up. If you're ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying
Expanding Planet: Giant Eagle gives U-pons a try.
Giant Eagle, Pittsburgh, is the latest grocer to offer online coupons via Planet U, San Francisco. Planet U's U-pons Internet Coupons program lets Giant
Healthy Doses
The pulse of healthcare promotion has quickened. Consumer ad spending in the prescription drug category has skyrocketed since '97, and healthcare organizations
Online Buying Binge
Call it competing in Internet time. Just a few months ago, interactive advertising services firm DoubleClick seemed destined to emerge as the leading
Psycho Analysis: PUTTING KIDS ON THE COUCH IS A QUESTIONABLE PRACTICE
Should shrinks be teaching marketers how to appeal to kids?The American Psychological Association is mulling the question, after being prompted by consumer
The Sweetest Rings
The phonecard promotion is fundamentally simple: Buy them, pass them out, and smile at the slippage rate.Consumers love phonecards because they offer
FTC Tweaks Privacy Act
On Oct. 20, the Federal Trade Commission finalized the Children's Online Privacy Protection Act of 1998. As of April 21, 2000, Web sites must get parental
