NEW AND NOTEWORTHY
FEBRUARY 2001 Playing Right into Their Hands Banana Republic, San Francisco, became the first retailer to use Streetbeam, a service from New York City-based
Consumer Marketing
What Price Promotion?
A simple value equation can help forecast appeal among consumers.Trying to predict if a consumer will participate in a particular promotion is often akin
AGENCY MOVES
FEBRUARY 2001 DraftWorldwide, Chicago, named Joni Simms vp-director on the Equal account, Denise D'Agostino vp-director on the Merck-Medco account, and
It’s Not Hip to Be Square
Mindful of cultural blundering, marketers slowly target African-Americans.African-Americans will control eight percent of the buying power in the U.S.
You Have to Be There
If you've been to a seminar or cocktail party lately, you know the buzzword du jour is "experiential marketing." In this issue, managing editor Dan Hanover
MARKETING SERVICES
FEBRUARY 2001 Roger Andersen named president of Young America Corp., Minneapolis. He replaces Chuck Weil, who resigned.Stuart Reis named ceo and president
Sneak Peeks
PROMO previews upcoming entertainment properties for brands with tie-ins on their minds.Hollywood tie-ins used to be reserved strictly for large QSRs
Everybody Wins
That's how marketers should plan their chance promotions.Everybody loves a winner - except perhaps the promotion sponsor who has to award the prize.That
It’s Not All Fun and Games
I've been reading a lot about the steady decline of Priceline.com. (I'm still trying to decide whether the company is one of the most ridiculous business
What’s the Buzz?
Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month - and she's not alone.Trend Central, a Web site launching
