*MANAGING RISK: Eliminate the Negative
Managing a promotion's risks may not be top of mind, but it should figure into every marketer's bottom line.Go figure! Predicting the odds that a presidential
Consumer Marketing
What’s Your Ethnic Marketing IQ?
This quiz could help you find out.Over the past three decades, as a marketing manager for a host of leading national brands and as a senior partner in
Spectra Spotlight
Lip Remedies Winter is tough on lips - and therefore prime time for balms, coatings, and other remedies. Upscale suburban and working class/rural adults
Have Bourbon, Will Travel
Jim Beam takes its pour on tour around Eastern Europe.Jim Beam Brands Co. is getting in the faces of thousands of consumers around Europe with an integrated
Security Blankets
Keep a watchful eye over every stage of the promotion.Security is one of those things you'd often rather not have to think about - but you know better.By
Doing `Whatever It Takes’
One-dimensional agencies should be a thing of the past.We still have Peter Breen's June 2000 editorial tacked up on the wall here at Clarion. In it, Peter
Diageo’s Cups Runneth Over
The contest for Seagram Co.'s liquor business was won in December by U.K.'s Diageo PLC and France's Pernod Ricard SA, which teamed to beat out rivals
Continuous Service Served
Lawmakers scrutinize publisher partnerships. Should marketers drop subscriptions?Magazine publishers are coming under the gun again for promotion-related
Charity Begins at the Home Page
Nonprofits and donors are linking online faster and cheaper than they ever have before. Here's how marketers can join in.Robin Lee Greiner sounds more
A Feinstein Mess
Now my friend really is not going to buy a Lexus.It all started last November, when Lexus and Conde Nast invited him to dinner and a Michael Feinstein
