Harry Potter Pops
Coke's exclusive tie-in doesn't predict Hollywood's future. Don't expect studios to start delivering one-partner projects despite the landmark deal between
Consumer Marketing
Power in Plastic
Out to activate ties to the 1999 Chick-fil-A Ladies Professional Golf Association charity tournament in Atlanta, wireless telecom Nextel Communications
MARKETING SERVICES
Washington, DC-based Point-Of-Purchase Advertising International named Andrew Edelman chairman for 2001-2002. Also, William Smith, Jr. named vice-chair
A Measure of Success
Determining ROI for promotional events is still a hit-or-miss affair. Irvine, CA-based Lincoln entered a five-year sponsorship of the U.S. Open last summer
Pool Party
St. Louis-based Anheuser-Busch is putting the final touches on a three-month summer blitz set to break in May for its flagship Budweiser brand. The multi-million
Play Time
Hordes of product manufacturers, marketing directors, and entertainment property owners flooded Manhattan's lower Broadway in February for the annual
Venus Rising
Its code name was 226. That was back in 1998, when Gillette Co. was setting Mach3 razors on store shelves and loosing fighter planes in TV spots. Now
Online Promotions in the Retail World
Connecting your retail channels to your on-line promotions has always been important. But it now is becoming critical to the success of a campaign. While
Gas Attack
Much like it is here in the U.S., the U.K. petrol market is fueled by competitive pricing but few real price advantages for consumers. Throw in ever-rising
The Big Gulp
P&G, Coke make a new home for orphan brands. Will the experiment work? It'll be at least a year before marketing staffers at Procter & Gamble and Coca-Cola
