Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
Channel
TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers
Insights and proven tactics relating to social platforms such as TikTok, Pinterest and Clubhouse.
Key Next Steps for Marketers Navigating the IOS 14.5 App Tracking Update
Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.
Chief Marketer Announces the 2021 CM200
An exclusive list of the top 200 brand engagement and experience agencies serving the U.S.
Ecommerce Marketplaces Versus Social Media: On Owning the Customer Journey
Considerations for brand marketers on using different advertising strategies depending platform or marketplace.
Your Media Mix During Chaotic Times
While getting the right media mix has always been challenging, today it’s a new playing field, with new rules. COVID-19 has dramatically affected consumer behaviors. Heightened awareness and concerns about social issues have put brands under the microscope. Get four practical tips to help plot the right course.
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
A Primer: Developments in U.S. Influencer Marketing Regulations
A review of U.S influencer marketing enforcement and guidance.
Pinterest Uses Performance-Based Marketing Tools to Attract SMB and DTC Brands
How Pinterest is offering tools for performance-based marketers from small- and medium-sized businesses.
Three New Instagram Tools for Social Media Marketers
Business accounts on Instagram have access to these new tools.
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