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Luxury Marketing: How To Reach Ultra-High-Net-Worth Women

Partner Content

By Niki McMorrough / Commercial Director at Relevance Many of the world’s high-value goods and service providers, such as yachts, cars and real estate, have had an overwhelmingly male client base because, until 2014, men represented more than 93% of all Ultra-High-Net-Worth-Individuals. But this is now changing, and pinnacle luxury companies and brands need to…

Your Media Mix During Chaotic Times

Partner Content

While getting the right media mix has always been challenging, today it’s a new playing field, with new rules. COVID-19 has dramatically affected consumer behaviors. Heightened awareness and concerns about social issues have put brands under the microscope. Get four practical tips to help plot the right course.