How to Evaluate GenAI Tools: Considerations for Marketers
Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.
Considerations for marketers—regarding data, copyright, cost and use cases—when evaluating new GenAI tools.
A five-step approach to strategically master programmatic advertising for B2B audiences.
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A new perspective on how profile verification can help businesses rebuild credibility.
A shift from traditional TV viewing to digital presents an opportunity for marketers to reach new audiences through the connected TV market.
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Download this whitepaper, “Fueling Enhanced Email Intelligence,” to learn how to build the foundation for more effective data-centric initiatives.
Best practices for email marketers on how to increase email open rates, avoid cliched content, write compelling subject lines and sidestep common pitfalls.
Chief Marketer's PRO Awards judges panel provided insights on promotional marketing programs, best practices and brands making waves in the marketplace.
A look at new trends in retail commerce and how marketers can harness their potential.