Building a Social Commerce Strategy Based on Fostering Customer Trust
Key considerations for developing a social commerce strategy.
Channel
How Fintech Company Kasasa Tapped Influencer Marketing and the ‘Shop Local’ Trend
How one brand is applying the “going local” concept to finance institutions—and the challenges that entails.
Event Marketer Releases 2022 IT List Event Agency Roundup
A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.
TikTok’s Q2 Ad Spend Increases While Facebook and Instagram Slows
A recent study suggests that ad spend on TikTok is surpassing Meta and Instagram.
A Roadmap for Amazon Marketing Investment
How brands can market on Amazon during the beginning, middle and developed business stages.
Tips for Formulating Social Media Marketing KPIs
Pitfalls and insights on establishing social media KPIs.
How FreshDirect Used Real-Time Weather Data to Inform a DOOH Campaign
How FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign.
Introducing ‘Granfluencers:’ A New Subset of Senior Social Media Influencers
A look at a new subset of influencers defying ageist stereotypes and taking social media by storm.
How Brands Can Improve Customer Experience Through Social Media Messaging
By Laura Apel, SVP of Marketing, Mitto Today’s consumers are more connected than ever; the average U.S. household has 25 connected devices. They’re also more impatient than ever. With such tech ubiquity, we’ve lost any remaining patience with inefficiency. Nearly two bakers’ dozens worth of connected devices in our homes and a growing number of…
Luxury Marketing: How To Reach Ultra-High-Net-Worth Women
The team at Relevance has been marketing to UHNW audiences for more than 12 years and specialize in using data-driven insights to drive creative luxury digital marketing strategies that get results.
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