How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
Ways that third-party cookies may have harmed digital innovation, plus alternatives to consider as cookie use dissipates.
Marketing Technology
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.
Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0
Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.
Why OkCupid Tapped ChatGPT to Write In-app Matching Questions
Michael Kaye, Director of Brand Marketing & Communications at OkCupid, discussed the brand’s use of genAI and how PR pros can leverage the technology.
4 Practical Questions to Ask About AI’s Marketing Applications
It’s time to have a practical conversation about AI and how your business can integrate it into your marketing strategies. Here are four questions marketing leaders need to ask before investing in the technology.
Brands on Fire: DIAGEO Marketing SVP Talks Don Julio Apple Vision Pro App
Don Julio Tequila is developing an app for the Apple Vision Pro, which will virtually transport consumers to Mexico to experience the brand’s four-part tequila-making process. We spoke with DIAGEO about the process.
Marketing Is Not a Foreign Language
More work must be done to educate stakeholders—particularly within your own organization—on how to understand, evaluate and engage with the work of marketers, our columnist argues.
How to Personalize AI to Optimize Business Processes With Custom GPTs
While some AI tools, like OpenAI’s ChatGPT, are incredibly flexible, they still have limitations. However, a new technology has been introduced that takes that flexibility a step further: custom GPTs.
How Marketers Can Combat Misinformation and Protect Brand Reputation in an Election Year
How can marketers establish control over what content their marketing messages run against? Here's how advertisers can be proactive.
How to Make Your Marketing Communications Stand Out Amid AI-Driven Commodity Content
Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?
- «Previous Page
- 1
- 2
- 3
- 4
- …
- 10
- Next Page»
