Diplomat Direct Marketing Corp., Stony Point, NY, will create shopping and community Web sites for its Lew Magram and Brownstone Studio brands. The company will launch an e-commerce site in June 1999. The site will feature branded apparel products and a variety of customer services. Diplomat plans to use the site to develop a community of information, services and other products through relationships with strategic partners.
“We have customer profiles and buying patterns of several million women who we reach through over 50 million mailings annually. This will enable us to tailor our information, community services, and shopping specifically to our customers’ needs, plus access women on-line who fit the same profile, which we otherwise would not have access to,” said chief strategic officer Julia Aryeh.
Diplomat Direct Marketing Corporation is a direct marketing company of women’s fashion apparel and accessories sold through its “Lew Magram” and “Brownstone Studio” mail order catalogs and on the Internet. Diplomat also sells apparel and accessories for babies and toddlers to mass merchandisers under the brand name “Ecology Kids.”
Network
