Digital + Social

This infographic details the current state of content marketing, including key trends and challenges.

In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional

This review of some of the best social marketing campaigns—Nivea, Lowes, Honda and others—offers great tips for 2014.

There are indications that Facebook is vulnerable to a downturn in teen usage reinforced by a quarter-to-quarter dip in daily usage by younger US teens.

B2B marketers who want to use social media as an engagement tool should first take a step back and listen to what their customers and prospects are doing online.

Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.

A Pinterest account holds little value without an active and engaged community. This handy infographic often overlooked ways to help.

Are you social listening? There are so many lost opportunities when you aren’t alerted or you don’t respond when your brand is mentioned—good or bad.

“Social media ROI” is a fallacy doomed by our inherent need to quantify everything around us—even human behavior, conceptions, and goodwill.

This list of social media management tools likely includes some you’ve heard of—Sprout and Social Talk—and some you haven’t—MediaFunnel and Sprinklr.