Digital + Social
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Social
Most Popular Brand and Creator Social Media Posts of 2021
The top social moments for brands and creators this year on Twitter, TikTok, Giphy and YouTube.
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Social
Five Ways to Create Customer-Centric Posts on Social Media
When it comes to placing the consumer at the center of your marketing, it must be done strategically.
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Social
NYX Professional Makeup Leans Into Social, 2000s Nostalgia and Esports
How NYX Professional Makeup is leaning into nostalgia for the early 2000s while also tapping Instagram, Snap and Triller for campaigns.
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Social
How Brands Can Evaluate the Next Big Thing in Social Media
Before establishing a presence on a new social media platform, brands should consider the organization’s business goals, bandwidth and audience.
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Demand Gen
McDonald’s, KFC and Chipotle Showcase Clever Year-End Marketing Tactics
Brands in the fast food category are exhibiting clever tactics in recent marketing campaigns.
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Acquisition
How to Use Social Media Monitoring to Drive Business Results
How social media monitoring can be used to drive business decisions for brands.
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Social
Hootsuite Report: More than Half of Internet Users Concerned About Online Privacy
Useful insights for social media marketers from a July Hootsuite and We Are Social report.
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Demand Gen
Email Marketers Want Automation Capabilities from ESPs: Survey
Two-thirds of marketers cite marketing automation capabilities as one of the most important features when selecting an email service provider, according to a new report from Econsultancy.
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Demand Gen
The Challenges of B2B Email Engagement
Engaging increasingly mobile prospects is a major challenge for B2B email marketers, says Wilde Agency’s Nancy Harhut.
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Email
In a Cookie-less World, Will Email Become the New Ad ID?
The need to provide a reliable identifier for mobile users has led to a revolution in tracking users across all devices. Here’s why the depreciation of the cookie might continue.
