Digital + Social
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Agencies
Clients Don’t Trust Agencies When it Comes to Social
The article lays out 10 areas the author says agencies may not be truthful about when dealing with clients.
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Email
5 Tips For Better Email Marketing in 2016
Here are simple five tips and tricks to make your email marketing campaigns stand out, and help your brand start the new year in style.
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Social
Instagram Reigns for Ads Among Marketers
Several fast-growing social media services began offering advertising opportunities. Find out where marketers want their dollars to go.
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Social
The Market Basket Drama, One Year Later
A crazy summer of protests and boycotts in 2014 actually made supermarket chain Market Basket stronger in the end.
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Social
Twitter Allows Unlimited Characters for Direct Messages
On Wednesday, Twitter lifted its long-held defining characteristic of 140-character tweets for private tweets. Here’s what you need to know.
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Data & Analytics
Why Real-Time Data Should Matter to Marketers
Managing real-time data requires real-time interaction management and enterprise marketing technology.
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Email
3 Ways Hybrid Email Technology Will Change Big Data Marketing
Hybrid email marketing which combines the security and access to data of an on-premises system with the ease of use & reliability of the cloud. Is it for you?
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Social
A Lesson in Pairing Influencers + Social Media Giveaways
Here’s a tutorial that gives a comprehensive lesson on how to use influencers to run a successful social media giveaway campaign.
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Social
Porn on Twitter is a Problem for Advertisers
Advertisers are halting campaigns on Twitter because their ads are appearing next to pornography.
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Social
4 Tools to Remove Fake Followers
Twitter and Instagram can attract fake followers who detract from those followers truly interested in your brand. Here’s 4 tools to find and remove fakers.