Digital + Social
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Email
New Comcast/e360 Judge has No-BS Reputation
The legal battle between Comcast and former e-mail marketer e360 Insight is apparently about to run on schedule
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Email
MailChimp Integrates Rendering Tool
E-mail service provider MailChimp is expected to announce tomorrow that it has integrated technology from deliverability firm Return Path to allow clients to see how their campaigns will render in various e-mail readers and get warnings on deliverability issues
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Email
Stupid PR Watch: Whiff! Another Miss
Do PR reps get paid by the number of e-mail pitches they send? Judging by the volume of off-target requests for coverage this newsletter receives, it
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Email
Yikes: Another Bad List Deal
Yet a third marketer has come forward claiming to have been ripped off in an e-mail list deal with a firm apparently related to an alleged spamming operation in India
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Email
E-mail Appending Plot Thickens
Another marketer has surfaced claiming to have been ripped off by an e-mail appending company and there
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Email
iPost Puts New Twist on RFM
E-mail service provider iPost today announced it has upgraded its Autotarget predictive analytic technology to include targeting by one of the most commonly used metrics in traditional direct marketing: RFM analysis
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Email
MailChimp Unveils Analytics Tool
MailChimp today announced Analytics360, an add-on option to its self-service e-mail marketing system that the company claims allows its clients to track performance and measure the return on investment of campaigns
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Email
Umm… About EmailAppenders’ NYC Office
E-mails to this newsletter just keep getting curiouser and curiouser, and they
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Email
Stupid PR Watch: Calculating Spam Costs … Wrongly … Again
Sure, spam costs companies money. But why, when vendors attempt to calculate the cost of spam to make a selling point about their technology or services, do they always use the silly