Digital + Social

The legal battle between Comcast and former e-mail marketer e360 Insight is apparently about to run on schedule

E-mail service provider MailChimp is expected to announce tomorrow that it has integrated technology from deliverability firm Return Path to allow clients to see how their campaigns will render in various e-mail readers and get warnings on deliverability issues

Do PR reps get paid by the number of e-mail pitches they send? Judging by the volume of off-target requests for coverage this newsletter receives, it

Yet a third marketer has come forward claiming to have been ripped off in an e-mail list deal with a firm apparently related to an alleged spamming operation in India

Another marketer has surfaced claiming to have been ripped off by an e-mail appending company and there

The Virginia Supreme Court

E-mail service provider iPost today announced it has upgraded its Autotarget predictive analytic technology to include targeting by one of the most commonly used metrics in traditional direct marketing: RFM analysis

MailChimp today announced Analytics360, an add-on option to its self-service e-mail marketing system that the company claims allows its clients to track performance and measure the return on investment of campaigns

E-mails to this newsletter just keep getting curiouser and curiouser, and they

Sure, spam costs companies money. But why, when vendors attempt to calculate the cost of spam to make a selling point about their technology or services, do they always use the silly