Digital + Social

Elaine O

David Atlas has been let go from his position as senior vice president of worldwide sales and marketing for Goodmail Systems, this newsletter has learned.

E-mail deliverability consultancy Pivotal Veracity is expected today to unveil a new service the company claims helps marketers measure how engaged e-mail recipients are with their campaigns.

American consumers apparently didn’t just hop in their cars and go shopping on Black Friday to get a respite from the annual too-much-family-togetherness that happens for many every Thanksgiving.

More than eight in 10 consumers have no idea that when they hit the report spam button, the mailer’s messages could get blocked from reaching people who want them, according to a recent survey by Silverpop.

OK, so I’ll admit I’m not always in love with Google, given its propensity to do boneheaded things like celebrate the birthday of a 17th-century Spanish

The e-mail marketing industry is about to lose an advocate who has arguably done more to keep commercial e-mail viable than any other individual

John Ferron—an Ohio attorney who has apparently made a practice out of signing up for commercial e-mail programs and suing marketers over what he deems as deceptive advertising—announced last week

E-mail is such a wonderful medium. It allows us to be touched by strangers in ways no other form of communication before it was even close to being able to facilitate

If the Web has spawned a holiday tradition, it may be the arrival of the annual “Elf Yourself’ mashup from business retailer Office Max.