Digital + Social

More than eight in 10 consumers have no idea that when they hit the report spam button, the mailer’s messages could get blocked from reaching people who want them, according to a recent survey by Silverpop.

OK, so I’ll admit I’m not always in love with Google, given its propensity to do boneheaded things like celebrate the birthday of a 17th-century Spanish

The e-mail marketing industry is about to lose an advocate who has arguably done more to keep commercial e-mail viable than any other individual

John Ferron—an Ohio attorney who has apparently made a practice out of signing up for commercial e-mail programs and suing marketers over what he deems as deceptive advertising—announced last week

E-mail is such a wonderful medium. It allows us to be touched by strangers in ways no other form of communication before it was even close to being able to facilitate

If the Web has spawned a holiday tradition, it may be the arrival of the annual “Elf Yourself’ mashup from business retailer Office Max.

More than 10 years since e-mail became a viable sales-and-marketing channel, many of the best-known marketers in the U.S. handle opt-outs poorly, according to a study released today by deliverability firm Return Path

Is there a school somewhere teaching reporters never to question privacy and anti-spam advocates’ claims? Sure seems so

I occasionally respond to Nigerian 419 e-mails in an effort to waste the would-be scammers’ time. I do it mainly because I figure the time spent corresponding with me is time they’re not spending scamming someone else

Laura Atkins,e-mail deliverability consultant and proprietor of Word to the Wise, strongly criticized ZoomInfo