Digital + Social
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Email
AOL Sued for E-mail Ads
A California man has filed a class-action suit against AOL for allegedly including text e-mail ads in the footers of paid subscribers’ outgoing messages.
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Email
Alive and Kicking: Execs Agree that E-mail DM is Sound
If you ever want to rankle e-mail marketers, ask them if e-mail is dead or soon will be. This is one of the questions we asked five industry luminaries
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Email
E-mail Increasingly Blurs Work, Home
While e-mail is increasingly blurring the lines between Americans’ work and home lives, it has also led to more flexibility and most workers don’t believe it has added significantly to their overall workload
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Email
FreshAddress Acquires Return Path’s ECOA Unit
E-mail appending firm FreshAddress is expected to announce today it has signed an agreement to purchase deliverability concern Return Path
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Email
A New Chapter for Datran?
Having been on the job as Datran Media’s chairman and CEO just three weeks, Patrick Vogt is the first to admit he’s still getting his bearings
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Email
Transactional E-mail Usability Stinks: Jakob Nielsen
Usability expert Jakob Nielsen recently published a study of close to 100 transactional e-mails conducted in two phases, five years apart. The results aren
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Email
Dangerous Attachments Skyrocket: Sophos
Spam carrying dangerous attachments soared in the third quarter of this year to eight times the volume sent in the second quarter, according Sophos
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Email
Stupid Association Watch: DMA Resurrects eMPS
For reasons known only to the folks at the Direct Marketing Association, the group has included its cockamamie e-mail preference service, or eMPS, in its newly revamped direct mail opt-out service DMAchoice
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Email
Stupid Legal Watch: The Nuisance in Ohio
Whenever the mainstream media embarrasses itself and I am ashamed of my profession