Digital + Social

Average click-through rates dropped 0.1% in the fourth quarter of 2008 from the third to 5.8%, the lowest ever recorded, according to a study released today by Epsilon

We all have bad days.

But one graphic artist for a co-op advertising firm apparently had a really bad day and it showed up in an ALT tag in one of his or her company mailings

And the latest example of e-mail marketing stupidity comes from 1800PetMeds.

I visited 1800PetMeds.com a few months back to inquire about heartworm, flea and tick medication for our two new Labradoodles, Willy and Woody

Every time I write a piece on political e-mail and publish it here, I brace myself for the inevitable backlash from people who think they

DMi Partners, Inc., an interactive marketing and e-business management firm, has launched an e-mail marketing division.

Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning

Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it’s becoming a necessity in e-mail

TIP 1: Don’t make a customer work to find your opt-out information

In a recent study by the Direct Marketing Association’s E-mail Experience Council, just 16% of e-mail DMers

Count IBM as one marketer that has found a way to make Twitter work as a CRM tool in a business-to-business context. Big Blue has set up Twitter communities