Delia’s Hires Advisor to Explore Its Options

Delias’s Corp., which saw its stock price reduced to .50 cents per share today, has retained Peter J. Solomon Co. to explore strategic alternatives.

The New York-based catalog firm cautioned that there is no guarantee of a transaction.

“Our decision to explore strategic alternatives reflects the board’s commitment to maximizing shareholder value,” said CEO Stephen Kahn in a statement.

Observers have said that Delia’s has been surpassed by rival Alloy, and that the youth market is not as robust as the catalog had hoped.

Last month, the company reported a second-quarter net loss of $7 million, compared with $11 million a year ago. Sales totaled $26.2 million, compared with $26 million for the same period in 2001.