Dear Mr. Greco

To John Greco:

Congratulations on your appointment as president of the Direct Marketing Association. As a dues-paying member, I’d like you to do something about a zoning problem I’m having with my retail outlet in Rockland County, NY.

In the interim, I’d like to offer you some free advice. I’m sure the board filled you in on your new responsibilities, but they may have left out a few things.

For example, did they tell you you’ll have to get on stage every year at the DMA Annual and punch your way out of a flaming paper bag? Your predecessor Bob Wientzen did it.

And did they advise you that you’re going to have to go on the