Data + Privacy

Infogroup’s Dan M. Babb discusses the opportunities email appending offers direct marketers.

Arthur Sweetster, chief marketing officer at 89 Degrees, offers insight into capturing and using Big Data — the ever-increasing volume of customer and prospect information available to marketers.

It

What are the odds that your communication will appear in someone’s social news feed at the exact time that they are logged in to see it?

This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our

Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members

Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.