Data + Privacy

Global staffing firm Kelly Services has been using Data.com to help land and grow accounts while also using it as their de-facto lead generation tool.

Traditional marketing goals such as brand awareness or press coverage mean nothing if they don’t translate measurably into increased reach and conversion.

Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.

Today, making email work is all about flexing creative muscle and finding new ways of leveraging the medium.

A joint B2B publishing venture called Unleashing IT is helping Cisco and Intel build brand and reach prospects for core business lines.

How can you assure that your brand’s emails are among the messages that actually land in customers’ inboxes and not in their spam folders?

To meet rising customer expectations, brands need to engage consistently across established and emerging communications channels in a meaningful, personalized and interactive way. The reality can sometimes feel like the complete opposite, and that reality is creating pressure on CMOs

Clever personalization, increased mobility and engaging creative elements were key ingredients in the emails featured in Responsys’ 2012 Look Book.

Facebook, Twitter and other social channels may be more glamorous, but smart marketers don’t overlook email’s role, despite it being a mature channel. Adam Blizter, COO of Pardot, offers five considerations for marketers wanting to successfully use email.

Social media is a rich data source, if your brand is up to the task of mining it safely and well. Chief Marketer spoke with Ben Salmon, global solutions owner at Pitney Bowes Software, about the challenges and potential rewards of incorporating this data into marketing campaigns.