Data + Privacy

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

Notifying customers about a data breach is hard, because it can be more art than science.

The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.

How can you make sure your marketing strategy is paying off and driving new business?

To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.

Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.

eMarketer has released a report that finds there is still plenty of confusion around social listening.

If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.

Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.

With the massive amount of customer information available to companies, a dirty little secret is that only 5% of that data is properly accounted for.