Cruising Into the Mail Stream

Posted on by Chief Marketer Staff

Cruise Shoppes is going ahead with an early June 100,000-piece mailing barely two months after it sent out a campaign originally scheduled for March.

Michael K. Pawlus, vice president, marketing of the Fort Lauderdale, FL-based firm, isn’t concerned, though. He had the March mailing ready to go, and only postponed it when hostilities in Iraq were imminent

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