CPG Brands Reveal Increased Marketing Budgets and Data-Informed Engagement

Posted on by Chief Marketer Staff

Recent earnings calls from major CPG companies revealed how brands are using data to guide their digital engagement strategies during the pandemic era. Procter & Gamble, Kraft-Heinz and others are increasing marketing budgets, using data to inform decision-making and leaning in to their direct-to-consumer ambitions, according to a piece in AdExchanger.



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