Four Insights for Marketers Considering All-Digital Events Amidst Coronavirus Impact
Considerations for marketers pivoting to digital events as a result of Covid-19.
CONSUMER-MARKETING | TECHNOLOGY
Chief Outsiders’ Survey of CMOs Reveals 2020 Digital Marketing Trends
Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.
What Google Chrome’s Privacy Sandbox Means for Digital Marketing
The purpose, benefits and future of Google's privacy sandbox--and what it means for marketers.
Five Ways to Engage Ecommerce Customers
How ecommerce businesses can enhance customer engagement and increase sales.
Global Brand, Local Market: 5 Ways to Put ‘Glocalization’ to Work
Five ways global brands can succeed in diverse local markets.
Second Draft of CCPA Regulations Offers Some Clarification on Compliance
A second draft of the implementation regulations for CCPA offers more insight into compliance.
Consumer Privacy: Five Things Marketers Need to Know About CCPA
Steps marketers should take in order to comply with California's consumer privacy regulation.
Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020
Oracle's Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.
10 CES Technology Takeaways for Marketers
Ideas, trends and forthcoming formats that marketers can take away from CES 2020.
The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur
How the role of the CMO is becoming more data-driven.
