CONSUMER-MARKETING | TECHNOLOGY

Now that the country has a new president with a decidedly different agenda, here are ways in which the marketing landscape may be affected.

Beauty brands like Estée Lauder are using livestreaming and new tech to reach new consumers and drive conversions.

L'Oréal's Lubomira Rochet on how the shopping experience in the beauty industry is reinventing itself--plus digital shopping trends in 2021.

An exclusive list of the top 200 brand engagement and experience agencies serving the U.S.

Five predictions for ecommerce personalization in 2021.

Nielsen announced that it’s developing an identity resolution solution to debut in 2021.

Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.

Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.

The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.

Pandora has turned to ActionIQ’s next generation customer data platform to create audience segments on demand.