CONSUMER-MARKETING | TECHNOLOGY

Starbucks is hoping to draw in new loyalty members—and provide entertainment and fun for its loyalists—with a summer-long virtual board game.

The new campaign, We Met on Cars.com, is powered by machine learning with the goal to make car shopping more personal and fun.

Knorr is using social media to encourage trial of its One Skillet Meals and its new delivery service.

Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline.

From Hyundai, to Aperol, to Nestlé, we share what some of the biggest brands have been up to. Need some tips or advice on converting customers or rewriting your org structure? We've got that too!

Smart speakers are now owned by 43 million people in the U.S.: That’s a huge audience that needs to be understood by marketers.

Portland can practically sell itself with its majestic mountains and rocky coastline, but marketers had a different plan—The Portlanders.

Cat climbers, commencement addresses, soap opera appearances and gigantic pool floats? What is KFC up to?

Grocers continue to roll mobile apps to earn loyalty while providing shoppers with myriad ways to streamline the shopping experience.

Grab a coffee, sit back, and dive into some of the the most creative promotional marketing and brand activation campaigns to hit the marketplace.