CONSUMER-MARKETING | TECHNOLOGY

Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.

SunTrust is using new Snapchat tech, digital plays and plenty of interactive experiences to engage Super Bowl fans.

AI-driven technology is developing exponentially, enabling brands to get consumer feedback on a massive scale, without having to invest a great deal of time and money.

Mixed reality is taking a leading role in modern B2C and B2B marketing efforts. Take a lesson in key takeaways from unique mixed reality implementations.

Five common challenges marketers face today and how AI can help.

PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies to create state-of-the-art marketing wonders that drive sales and brand loyalty.

This year it will take creativity and an understanding of what does and does not work for brands to set themselves apart.

Marketing is in the midst of a digital revolution that’s bringing countless new technologies that will all impact marketing this year in their own unique ways.

The international movement against sexual harassment and assault, #MeToo, has raised the stakes for brands who want to engage female consumers.

Satisfying the munchies just got a bit easier for students at the University of the Pacific in Stockton, CA, with snackbot.