Augmented Reality Adds Impact and Measurability to Tennessee Titans’ OOH Promotion
How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.
CONSUMER-MARKETING | TECHNOLOGY
Five Martech Trends to Keep an Eye On in 2021
The need for speed, the waning of third-party cookies and budget restrictions are behind what experts contend are among the martech trends to watch in 2021.
Google Delays Phase-Out of Third-Party Cookies Until 2023
Google announced it would delay cookie deprecation for another two years.
Apple’s App Tracking Transparency Update and Email Marketing
In light of Apple's new app tracking rules, marketers can focus on growing email marketing and consider other opt-in channels.
Rethinking KPIs and Campaign Measurement in a Post-Cookie World
How marketers can prepare for the demise of third-party cookies.
How Clorox Used AI and Chatbots for Customer Service Inquiries During the Pandemic
To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.
Four Ways to Increase Ecommerce Engagement and Sales
Ways in which brand marketers can increase sales and engagement through ecommere.
Lessons Learned on Data Privacy From Pharmaceutical Marketers
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
Four Tips for Delivering a Seamless Customer Experience for Online Shoppers
Tactics for converting omnichannel shoppers, from AI-based search to live chat to establishing a unified customer view.
Virginia Introduces New Privacy Legislation With Consumer Data Protection Act
Virginia is poised to join California in creating its own data privacy law. Here’s what marketers need to know about the bill.
Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.
