IAB Report: 69 Percent of Brands Have Taken Programmatic Advertising In-House
In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.
CONSUMER-MARKETING | TECHNOLOGY
Nielsen Announces Plans to Adapt Measurement Methodology for Cookie-Less Future
Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.
Special Report: How Brands Are Enhancing Their Digital Infrastructure for Ecommerce
How General Mills and BACARDI are increasing their ecommerce efforts--plus four key trends.
CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO
The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.
Three Ways Technology Can Boost Customer Experience for D2C Marketing
Three ways brands can implement technology to help streamline and control the customer experience.
Consumer Technology Brands Shift Marketing Strategies, Push Products for Pandemic
How consumer tech brands are marketing to customers with brand-focused messaging and enhanced ecommerce.
Test-and-Learn Methodology: Five Considerations for Marketers
Employing a test-and-learn methodology is a table stake for marketers, according to Sachin Puri, Vice President of Growth Marketing at McAfee.
Mastercard Global CMO Raja Rajamannar Talks COVID-19 Response, Sonic Branding and Hybrid Experiences
We spoke with Rajamannar about the brand’s marketing shifts, its sonic branding strategy and hybrid-digital events.
Tips for Marketing Teams Working From Home
Essential tips for marketers working from home—from managing teams to video conferencing.
Six Tips for Engaging Audiences with Virtual Experiences
How AI technology company GumGum has created new ways to engage customers and prospects.
