CONSUMER-MARKETING | TECHNOLOGY

From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic.

The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.

There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.

A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences to make up for one bad one. Here’s four brands getting it right.

Need a little summer reading? In case you missed them, here's a lineup of our most widely read stories from July.

Prime Day—Amazon's midsummer, 48-hour version of Cyber Monday—was projected to bring in $5.8 billion. Here's 3 ways it is changing the ecommerce game.

A Prime Day promotion offered a $10 credit for installing Amazon Assistant. What does the trend of consumers selling access to data mean for marketers?

Check out our Top 10 most widely read articles from June in case you missed them.

For marketers, voice search presents a massive opportunity to make customer connections less vulnerable than those based on features, price or even brand.

From local Texas propane councils to major brands like Groupon, Father’s Day is a big time of year for brand activations.