CONSUMER-MARKETING | TECHNOLOGY

Burger King customers can score a Whopper for only a penny, but the crafty part is they need to be near a McDonald’s.

In order for an explainer video to do some of the heavy lifting when it comes to marketing, these nine simple but critically important elements are needed.

Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.

National Geographic is going after a younger generation armed with clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.

AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.

Jagermeister has doubled its spend in the run up to Halloween for a month long augmented reality campaign called "Divine the Darke."

McDonald’s has a new collect-and-win game beginning this Friday with the chance to win $50,000 and lots of other prizes.

Lindsay Ulrey, director global experiential marketing and partnerships at American Express, shares the brand's AR journey.

The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app.

The partnership puts the Visa retail experience and its payment technology in front of more than 100,000 guests.