Retailtainment Today: The `wow’ factor pushes revenues up 5.1 percent.
The endless pursuit of loyal customers - an effort now intensified by the online shopping phenomenon - has retailers sprucing up their stores and giving
The endless pursuit of loyal customers - an effort now intensified by the online shopping phenomenon - has retailers sprucing up their stores and giving
Heritage Partners, Boston, acquired P.O.P. Displays International, a Woodside, NY-based company with operations in the U.S., U.K., and Portugal. The deal
Once considered a Pokemon-level fad, Lyrick Studios' Barney & Friends quietly turned into an evergreen property in the late 1990s. But such staples of
Candy maker Just Born, Inc., Bethlehem, PA, has historically carved out comfortable market share with low-key promotional campaigns. Its Mike & Ike brand
If you see one movie this year, see Star Wars. But if you see two, see Austin Powers: The Spy Who Shagged Me." With those lines, voiced in a teaser TV
The next event on the entertainment marketing calendar is the Promotion Marketing Association's Star Power conference, which will take place May 23-24
With its 150-plus malls nationwide brimming with shoppers during the holidays, Indianapolis-based Simon Property Group and partner Pepsi-Cola, whose Joy
Branding isn't exactly working for Internet companies. And the bundles of cash these virtual outfits are spending on TV campaigns isn't helping the cause
The U.S. District Court of New Jersey in December approved a settlement in a class-action suit filed against Jersey City, NJ-based American Family Enterprises,
The big are getting better.Major packaged goods companies and retail chains are earning each other's respect by improving strategy and execution. That's
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