CONSUMER-MARKETING | ENGAGEMENT

While Pepsi is building virtual reality storefronts, Sony went ahead and developed the real thing. Billed as a the Sony Metreon is a 350,000 square foot

Supermarkets are still losing shoppers to supercenters, clubs and dollar stores, partly because consumers are shopping as entertainment. ACNielsen U.S.'s

IT MAY LOOK AND TASTE LIKE GUM, but it's a vitamin. Radio Disney this month kicks off a promotion with Vitaball, a gumball which delivers 100% of RDA

There are four major competitions that are so massive in range, scope, equipment required and competitors involved that they can't be held on a yearly

Retail accounts will soon be swimming in an array of promotions for Disney/Pixar's "Finding Nemo" CGI film about two clownfish separated in the Great

A quick call to a toll-free number and a sample of Olay Daily Facials will arrive at your doorstep within weeks, thanks to a new request-based sampling

Consumer promotions have come under increased scrutiny by the increasingly powerful National Association of Attorneys General. The NAAG has been aggressive

Exhibitors were pushing their wares Tuesday at The Incentive Show. William Sonoma is increasing the number of sets that it offers as incentives through

R.J. Reynolds Tobacco Co. last week severed its relationship with DraftWorldwide’s Group III Promotions unit (a specialist in live events) as the consumer products company continues to refocus is marketing strategy.

The Incentive Show may look a little different this year with its new name and revamped focus. Formerly called New York Premium Incentive Marketplace,