CONSUMER-MARKETING | ENGAGEMENT

As part of a long-term partnership with Nickelodeon, Burger King restaurants nationwide will feature characters from the popular cartoon series The Fairly

Celebrating its partnership with NASCAR and its sponsorship with racer Michael Waltrip, Best Western launches the Win With Waltrip bonus offer. The promo

In the ultimate celebrity challenge, Xbox Live subscribers can win a chance to compete against some of today's hottest stars. Microsoft Corp. launched

Housewares retailer Bed, Bath & Beyond has teamed with Inspired House magazine for a national sweeps that will award a shopping spree and consultation

Consumers will soon be able to dine at Blimpie restaurants while shopping at Wal-Mart stores. Blimpie International, Inc. entered into an agreement with

Appealing to health-conscious consumers, McDonald's Corp. will begin offering a healthful meal targeting adults later this year. McDonald's tested the

Pixar Animation Studios ended its 13-year film-making and distribution partnership with Walt Disney Co. last week after 10 months of unsuccessful negotiations.

Visa International is still everywhere consumers want to be even if that's at home. The long-time Olympics sponsor tweaked its sweepstakes strategy for

STAYING IN TOUCH The French are renowned for their appreciation of sensory gratification, and now Paris-based company Commac has created a 100% intuitive

It's a scientific fact that our olfactory sense is the most profound memory trigger that we possess. It certainly is for me; Coppertone smells like summer,