CONSUMER-MARKETING | ACQUISITION

DTC companies that focus on compelling creative and retention can successfully avoid subscription churn.

Grammy Award-winning musician Wyclef Jean worked with Google and BBH NY on a campaign to support Black-owned businesses hurt by the pandemic.

New retail behavior trends are fueling the need for marketers to produce fresh creative for ad campaigns and employ a more flexible, agile approach to audience targeting.

SelvaRey CMO Brielle Caruso discusses the rum's rebrand, the importance of experiential and diversity in the spirits industry.

Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.

When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.

The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.

Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.

Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.

The CPRA institutes new privacy rights and further defines what constitutes “sensitive personal information,” a phrase referenced in the CCPA.