CONSUMER-MARKETING | ACQUISITION

Kaling introduces the wine through a series of short and funny videos showing how hilariously difficult it would be to take three glasses of wine with her wherever she goes.

Crocs is using the tension between loyalists and those who find its shoes distasteful to grow sales and reach new customers.

In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.

L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.

P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.

A strong presentation bridges the gap between a creative’s vision and a client’s perception and can lead to buy-in or outright dismissal.

The world of gaming influencers is still a relatively untapped resource, especially for non-endemic brands looking to make deeper connections with their customers.

From local Texas propane councils to major brands like Groupon, Father’s Day is a big time of year for brand activations.

UNO CMO Sam Mancuso shares the way he and his team drove big results by strengthening its value platform with fun promotions and partnerships.

A major co-branded campaign is underway for this new product launch, Sweet Lightning, a throwback to southern times.