CONSUMER-MARKETING | ACQUISITION

Mixed reality is taking a leading role in modern B2C and B2B marketing efforts. Take a lesson in key takeaways from unique mixed reality implementations.

Diet Coke has unleashed the latest iteration of its new global brand platform to promote two new flavors.

Customers shopping the makeup aisles are finding marketing imagery showing real women—beautiful freckles, moles and all.

Lowe's NFL sponsorship takes direct aim at Home Depot's core do-it-yourselfer.

With the new "Grow Young" campaign, Sun-Maid has big plans to pull itself back up into the sunshine targeting a growth goal of $100 million in five years.

For the second year in a row, Skittles will sit out the Super Bowl, but that doesn’t mean it won’t be making a big play.

If it’s up to Hotels.com there will be a baby-making boom following the rush of the Super Bowl LIII.

Five common challenges marketers face today and how AI can help.

The multi-format campaign is aimed at Millennial professionals looking for personal and professional development tips.

The global campaign "Back to the Bar" will send thousands of employees out to bars to promote Bacardi spirits.