B2B Brands Embracing D2C Marketing During COVID-19
Some B2B brands are taking a page from the D2C marketing model and converting portions of their business to target consumers directly.
CONSUMER-MARKETING | ACQUISITION
Media, Esports Companies Weigh In on Protests, Express Support for Black Lives Matter
Brands spanning a variety of industries have weighed in on the protests and civil unrest happening across the globe this week.
Marketers on Fire: e.l.f. Cosmetics CMO Kory Marchisotto
A conversation with e.l.f. Cosmetics' CMO about the brand’s recent refresh, incredible TikTok success and consumer insight-focused approach.
Marketing to Moms Amid COVID-19: Seven Insights for Brands
Seven unique scenarios experienced by moms today that can inform brands' marketing strategies
How OOH Advertising Might Play Out Post-Pandemic
Potential scenarios for out-of-home advertising as consumers slowly begin to leave their homes across the country.
Facebook, Pinterest Integrate New Online Shopping Features
Facebook and Pinterest are providing more tools for marketers to facilitate product marketing online.
Consumer Technology Brands Shift Marketing Strategies, Push Products for Pandemic
How consumer tech brands are marketing to customers with brand-focused messaging and enhanced ecommerce.
How Jameson Adapted Its Marketing Strategy for the COVID-19 Pandemic
Jameson is holding virtual happy hours, cocktail classes and sponsoring live-streamed events during the pandemic.
Social Media Marketers: LinkedIn Features to Consider for B2B Engagement
New and overlooked social media features for B2B marketers to consider.
Activision Blizzard Media Talks Advertising to Gaming and Esports Audiences
Gaming is thriving during the COVID-19 pandemic, but marketers advertising to this group must be careful not to interrupt the experience.
