CONSUMER-MARKETING | ACQUISITION

Tide Eco-Box

New Tide Packaging or Wine Box?

|  by Patty Odell

The Tide Eco-Box might be eco friendly, even saving on delivery costs, but some are worried that their aunt Maggie might think its her new favorite wine.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200