CONSUMER-MARKETING | ACQUISITION

Reynolds, the voice of Pikachu in the upcoming Pokémon film, has pulled off an epic social stunt to gain attention for the movie.

While customers struggle on the front end to get a great customer experience, on the back end there isn't enough CX support.

On May 14, the brand will begin posting clues on Twitter and the hunt will begin.

Leah Chandler, CMO at the Destination Marketing Organization, talks about the challenges she took on and how the team came up with its brilliant strategy to get marketing—and tourism—back on track.

Chiitan is a troublemaker for the real mascot. He also caught the eye of John Oliver, who posted a hilarious and weirdly poignant report on the saga.

Need a laugh? The campaign, “Love Like a Mother,” pokes fun at what the world would look like if everyone loved like a mother, even if they’re not your mother.

With a new focus on esports, Mountain Dew has not only ramped up spending, but also product innovation for the gaming ecosystem.

IMAX got laser targeted with its social media platform strategy focusing on just Instagram stories to drive unprecedented growth in followers.

There’s no silver bullet solution for making a successful pop-up. A long-lasting and meaningful impact is achieved through a combination of four key factors.

Last year Sleep Number inked a deal with the NFL and launched a new line of smart beds. The combination created one of the most expansive campaigns on the NFL’s sponsorship roster. Sleep Number CMO weighs in.