CONSUMER-MARKETING | ACQUISITION

Check out our Top 10 most widely read articles from June in case you missed them.

Meiomi’s VP of Brand Marketing, Jaymie Schoenberg, talks activations, loyalty and how to bring in new customers.

What Millennials want from brands is clear—they want loyalty programs that transcend the transaction, genuine experiences, customer engagement and convenience.

Chelsea Phillips, vp marketing for Beyond Beer Brands at Anheuser-Busch, has a new campaign in market under a creative platform that inspires women to own or reject negative labels.

The move will demonstrate the monetary value of exposure provided to brands with its League of Legends events.

Kaling introduces the wine through a series of short and funny videos showing how hilariously difficult it would be to take three glasses of wine with her wherever she goes.

Crocs is using the tension between loyalists and those who find its shoes distasteful to grow sales and reach new customers.

In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.

L.L.Bean plans to help people get the most out of the precious summer days by spending more time outside, together.

P&G’s Marc Pritchard said the company is focused on increasing the number of people it reaches, while at the same time, reducing the number of times it reaches the same people.