CONSUMER-MARKETING | ACQUISITION

Forget mass versus class. With its new marketing campaign, chocolate company Godiva is touting both.

There's evidence that because direct mail isn’t digital, it makes a significant impact—especially on millennial consumers.

How Barefoot Wine & Bubbly highlights the brand's sense of fun and its support of diversity in a new campaign.

As travel begins to pick up across the globe, we look at some of the earliest campaigns from airlines and travel bureaus.

Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.

Suzanne Fanning’s impressive tenure as Wisconsin Cheese CMO is the subject of our latest Marketers on Fire feature.

Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.

Forty-five percent of the surveyed executives anticipated that their social media marketing budgets will increase significantly over the next three years.

How Jägermeister Cold Brew's programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.

How marketers can meet consumer expectations and win business during the pandemic by building seamless digital experiences and positioning services for multiple customer segments.