CMO’s Go Back to Basics, Shift Budgets, Revitalize Brands: 2019 CMO Predictions
Forrester just released its 2019 predictions for CMOs—and what a year it will be.
CONSUMER-MARKETING | ACQUISITION
It was a Tough Chip to Swallow—KFC’s Fries are Soggy and Cold Customers Cried
KFC UK has a plucky sense of humor and put that to good use in a sassy campaign after customers complained about its fries.
How to Spike the Holiday Marketing Plan with Data
A new holiday trends report helps marketers understand the frazzled holiday shopper.
4 Fixes for the Disconnect Between Marketing and the Customer Experience
Regardless of how great your new product or service might be, customer experience and expectations and reality will clash as long as your team members fail to embrace your core message.
5 Content Marketing Tips from Cartoon Hangover
Don't miss Dan Toth's exclusive and insightful presentation Nov. 8 during Chief Marketer's free “Content-First Marketing” virtual event 11:00 AM-2:30 PM.
As the Holiday Dash Gets Underway—Free Shipping Trumps Speed: Study
Deloitte’s Holiday Survey dives into consumer trends like data, corporate responsibiltiy, mobile and other consumer preferrences that can steer retailers to increased sales.
Reeses’ Candy Converter Swaps Out Candy Kids Hate
The candy brand set up a “candy converter” vending machine in one of the busiest places on earth—Fifth Avenue in New York City.
Nat Geo Goes After Gen Z with Clever Strategies and Channels
National Geographic is going after a younger generation armed with clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.
J&J Consumer Takes Strong Steps to Revitalize its Brand
The brand's position in the U.S. baby-care market has been eroded by companies focusing product innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.
HP and IKEA Commit to Scaling Use of Ocean-Bound Plastics
The two brands have upped their commitments by joining a consortium of worldwide businesses committed to developing the first global network of ocean-bound plastics supply chains.
