ConAgra Foods has hired Joan Chow as executive vice president and chief marketing officer, a new post at the company.
Chow had been senior vice president and chief marketing officer at Sears, Roebuck & Co. but left that job abruptly last month amidst a string of executive turnovers at Sears (PROMO Xtra, Jan. 18). Chow had been with Sears since 1998.
Earlier, she worked at research firm Information Resources Inc., developing trade promotion planning tools for IRI’s packaged goods customers.
Omaha, NE-based ConAgra was drawn to Chow’s “in-depth experience in reaching consumers through a variety of marketing mixes and channels, as well as [her] critical expertise in insights-driven marketing strategies,” said ConAgra CEO Gary Rodkin in a statement.
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