The Coca-Cola Co. has teamed with Smartphones Technologies in a licensing deal to deliver Coca-Cola branded content to cell phones.
Under the agreement, Smartphones will produce and distribute custom Coca-Cola mobile content that can be downloaded to cell phones, including ringtones and ringback tones with Coca-Cola jingles.
In addition, Smartphones has access to Coke’s entire image archive to create wallpapers and animations. Text messaging campaigns and mobile games will also be created by Smartphones.
“Downloadable content is a natural brand extension for Coca-Cola that will reach millions of cell phone users,” said Keli Sogar, youth licensing category manager for Coca-Cola, in a statement.
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