CNET Inc., an Internet technology information firm based in San Francisco, has launched a more than $100 million multi-media advertising campaign to establish the CNET brand.
The campaign will consist of online, television, radio and print ads. The print ads will be featured in daily newspapers and in business, IT and tech enthusiast magazines. San Francisco-based agency Citron Haligman Bedecarre developed the creative.
The ads began running yesterday in major national publications, radio and online. National spot television broadcast ads will begin their run Monday.
