CM Weekly for the week of April 14, 2019 This week, we’re excited to share the third installment in our “Understanding and Marketing to the Modern LGBTQ Community” series, with fresh insights on how to successfully and authentically connect with LGBTQ consumers. Of course, LGBTQ marketing is really just part of a bigger imperative for…
CM Weekly April 6, 2019 This week we are tipping our hats to the risk takers. Risk takers often reap big rewards and this week, Mountain Dew won big with a “Game of Thrones” packaging stunt that leveraged seemingly blank cans with clever messages tied to the show. Read on for what made the reveal…
CM Weekly March 30, 2019 HEY YOU! What gets your attention? For me, it would be someone offering free candy and kittens, but your mileage might vary. This week, we’re talking about how marketers are going out of their way to make prospects take notice. Corporate card Brex is turning heads on the streets of…
CM Weekly March 24, 2019 Is it just me, or does everyone have spring fever? The days are getting longer, the sun is shining brighter and everyone is getting inspired. It’s no secret that the LGBTQ community has significant buying power—over $1 trillion according to research from Hornet and Kantar Consulting. (If numbers like that…
CM Weekly for the week of March 17, 2019 Suit up, because this week we’re talking battles for customer loyalty, beer budgets and the very fate of the universe. Forget Coke versus Pepsi. The latest beverage title fight is Bud Light versus Coors Light. Since the Super Bowl, the two brands have been locked in…
CM Weekly for the week of March 9, 2019 Got time for a chat? Great, because this week we’re talking about ways marketers are sparking conversations. They may not be having the best season, but the LA Kings are hitting their goals for stemming season ticket holder churn. Read how real-time modeling is helping the…
CM Weekly March 1, 2019 Hope you’ve got your popcorn and Sno-Caps handy, because this week, we’re talking movies. “Captain Marvel” flies into theaters March 8 (we’ve already got our tickets), and web dev platform Wix is hitching a ride on her superheroic coattails. We’ve got the scoop on how the brand partnered with Marvel…
