Is it just me, or does everyone have spring fever? The days are getting longer, the sun is shining brighter and everyone is getting inspired.

It’s no secret that the LGBTQ community has significant buying power—over $1 trillion according to research from Hornet and Kantar Consulting. (If numbers like that aren’t inspiring to marketers, I don’t know what is.)

This week, we kick off the first in a series of articles spotlighting how marketers are connecting with this powerful audience. In an exclusive Q&A, T-Mobile’s Jen Palmer shares how the brand is using events and sponsorships to connect with LGBTQ customers and employees across the country.

We’re also noticing a lot of brands planting seeds in the B2B garden this week, another big opportunity for growth. Amazon is expanding its Prime offerings for businesses, while Food & Wine is debuting F&W Pro, a new portal offering content and advertising opportunities for restaurant professionals.

Read on for more marketing inspiration. And happy spring!

Beth Negus Viveiros
managing editor - Chief Marketer