Channel | Data Driven ROI

Forget eating bugs, running obstacle courses and forming alliances. To be a catalog survivor you need to increase profitability, decrease back orders

Discovery HD Theater today kicks off its first-ever national consumer promotion, The HD Father's Day Sweepstakes. The sweeps aims to raise awareness and generate excitement for high-definition television during the busy retail season surrounding ...

Most catalogers have long used source codes to determine the success of the lists they've rented. Codes indicating the source of the recipient are printed

The fizzy soft drink has been around since 1904, when a Toronto pharmacist struck gold after perfecting his formula for Canada Dry Pale Ginger Ale. Now,

It doesn't take a genius to figure out who a merchant's best customers are: They're the ones who shop most frequently and spend the most, of course.

If you're like most catalogers, you do a great job of obtaining information about your customers often down to the smallest detail of each order. But

Pet product maker The Iams Co. is looking to capture new customers and has tapped a makeover expert from TLC's Trading Spaces to tout its sweepstakes

Instant-win games and sweeps will tout the television premiere of Pirates of the Caribbean: The Curse of the Black Pearl this summer on Starz network.

The History Channel's e-commerce Web site carries 16 video or DVD sets featuring German air might. By any standard this is a lot of Luftwaffe, but A&E

Talk about silos. Only a few years ago, California State Automobile Association had separate departments and IT systems for every service it offered —membership,