Citigroup's Women & Co. division is bringing a little glam to guerilla marketing by posting mirrors in public places. The four-city effort puts hundreds of gilt-framed mirrors on city streets in New York, Los Angeles, San Francisco and Chicago. Captions ...
Hasbro is taking its larger-than-life Tonka truck on tour as part of a cause marketing initiative to collect toys and games to benefit victims of Hurricane Katrina and local charities. The Tonka Toughest Mighty Dump Truck kicked off a 14-city tour last ...
Though global financial services group ING started purchasing properties in the United States in 1994, it spent its first nine years here as a relatively unknown company. But since becoming the first-ever title sponsor of the New York City Marathon in 2003, ING says, its brand awareness has grown from a virtual zero to about…
TLC took to the streets to generate buzz around its new fall show, The Adam Carolla Project, seeding thousands of premiums to consumers via a guerilla marketing campaign to drive tune-in to the series. During the two-week promotion, which ...
There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show.
When HSBC Bank USA wanted New Yorkers to know of its presence in their neighborhoods, it set up faux game shows, complete with real prizes, in front of local branches. The result was increased brand awareness and foot traffic, and even new accounts.
The pop-up store was originally slated to be open only for three days. But media coverage topped 150 million media impressions on six continents, creating a buzz that led Meow Mix to keep the store open for an additional seven days. It even drew a request from a South African businessman who wanted to open…
Fuji Photo Film USA is focusing on customers at places where picture taking is a national pastime: America's zoos. Beginning this week, the company set up booths at 11 zoos across the country, each themed to tie into Halloween celebrations at the ...
Domino's Pizza has beefed up its pizza line-up with a new flavor— Steak Fanatic Pizza— a host of promotions to match the product. The Ann Arbor, MI-based company rolled out the Steak Fanatic Pizza last month to extend its pizza offerings to consumers. ...
Court TV is giving consumers a sneak peak into their future via a psychic reading stunt this week to help drive tune-in for the third season of Psychic Detectives. Consumers can get a free psychic reading from 50 psychics as part of the ...
