Channel | Events

TV network The N hit the streets of New York City last week to build buzz around its new fall series South of Nowhere, offering consumers free subway rides via branded Metrocards worth $4 a piece.

The Energizer Bunny is hanging with gearheads for a hip-hop concert and auto tour next year.

U.K. grocer Sainsbury's has launched a customized magazine that piggybacks its participation in Nectar, a popular coalition loyalty program.

Wal-Mart Stores is getting an early start with its holiday image advertising, but still plans to play up price when the shopping season begins in earnest later this month.

Procter & Gamble wraps up an online sampling blitz for Tide To Go just as the brand appears tonight on The Apprentice: Martha Stewart.

McDonald's Corp. is taking its McRib Sandwich on the road, giving consumers one last chance to taste the product before the company removes it from the menu. The McRib Sandwich, which debuted in 1982 as a promotional menu item, has outlived its original ...

Campbell Soup Co. will bring Batman into 7,000 supermarkets in first-quarter 2006. Campbell will install floor graphics in January and run FSIs touting the latest character tie-in for its kids' soups. Campbell licensed Batman in its first-ever deal with ...

I said goodbye to Mr. Field while I was in Chicago last month. I walked through Marshall Field's Michigan Avenue store for old time's sake, before it

Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,

More and more customers are buying products over the Web and picking them up at a store. Although in-store operations have improved considerably in the