Channel | Engagement

United’s Taste Test

|  by Chief Marketer Staff

United Airlines has proven that the way to a passenger's wallet is through his stomach.The Chicago-based airline found that it could earn another $2.4

Samplers Clash in Court

|  by Chief Marketer Staff

FSI and sampling giant Valassis Communications is suing rival The Sunflower Group, alleging that Sunflower employees offered "financial and/or other inducements"

General Mills Plays Games

General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation

Peapod Names Times Direct

|  by Chief Marketer Staff

Online grocery service Peapod, Skokie, IL, named Times Direct Marketing, San Francisco, agency of record for online marketing. Times Direct will use banner

At Retail

|  by Chief Marketer Staff

Changing Courses Midstream Kraft Foods is revamping its six-month-old corporate marketing campaign with more emphasis on consumer promotion and co-marketing

Reel Deals

|  by Chief Marketer Staff

DINOSAUR (Buena Vista Pictures) Tentative Release Date: Second Quarter 2000Starring: Voices of D.B. Sweeney, Kiefer Sutherland, Julianna Margulies, Alfre

War on the Home Front

|  by Chief Marketer Staff

HOLLYWOOD When the dust settled from their holiday box office battle, there were two solid winners and one dud. Now A Bug's Life, The Rugrats Movie and

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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