Channel | Engagement

When Bruce Springsteen sang, There's 57 channels and nothing's on, he may have been speaking about the advertising. There certainly is plenty on. While

Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty

The Mall of America home to three Victoria's Secrets and five Gap stores just got better: General Mills' Cereal Adventure is open, blaring out its contribution

Twenty years ago, an upstart New York City-based network called MTV burst onto the scene with a sweepstakes giveaway that awarded not just a trip to an

Don't stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional

Tom Christal's first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

It's summer and consumers are exploring the great outdoors. So what's a cable network to do when many of its viewers hit the beaches and parks? Join them,

On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network's new My VH1 Primetime programming block, watching

I developed my love of music in the 1970s, when the corporate world was the very antithesis of what rock-n-roll supposedly represented. I was outraged

Wal-Mart is rewriting the rules again. This month, the mass merch giant will stop supplying scanner data to third-party research firms such as ACNielsen