Engagement
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Email
2023 Top Women in Marketing Honorees Revealed
The honorees for the Chief Marketer 2023 Top Women in Marketing Awards have been revealed.
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Digital
Marketers on Fire: Gatorade Chief Brand Officer Shares Gen Z Marketing Playbook
We spoke with Gatorade’s Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.
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Acquisition
Marketers on Fire Roundup: CMOs at MetLife, Dickies, Walgreens, UScellular and Anywhere Real Estate
A look back at our recent conversations with CMOs making waves in the industry.
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Demand Gen
Multicultural Marketing: Technology Tools for Marketers to Reach Diverse Audiences
Four ways marketers can adjust their targeting practices to reach underserved demographics more effectively.
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Demand Gen
What the ‘Barbie’ Movie Taught Influencer Marketing About Authenticity
Three things influencer marketing campaigns can take away from the “Barbie” movie’s massive success.
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Profiles & Campaigns
2023 PRO Awards: Winners and Finalists Announced
Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.
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Engagement
Coca-Cola’s AI-Powered Festival Experience Turns Music Fans Into Pop Stars
How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.
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Demand Gen
How Cotopaxi Approaches Brand-Building at Scale Through Impact-Driven Partnerships
Three strategies to keep in mind when scaling a mission-driven business through partnerships.
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Social
State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z
State Farm’s Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.
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Engagement
10 B2B Event Production Strategies From INBOUND 2023
A tour of stand out event marketing strategies at the annual INBOUND conference.