Has Compaq Given Birth to a Stepchild?
We're no longer surprised when a direct marketer opens retail stores. In many cases, serendipity springs into action: The stores add cachet, plus the
We're no longer surprised when a direct marketer opens retail stores. In many cases, serendipity springs into action: The stores add cachet, plus the
New Parent Sweeps This is a file of 161,000 new and expectant mothers who completed a sweepstakes response card from Healthtex offering an opportunity
The French say "vive la difference" when it comes to the sexes. Direct marketers, however, are more divided on the topic of gender.Men's Health, for example,
She's svelte, sultry and sloe-eyed. She's Gene Marshall, a 15-1/2-inch fashion doll that falls somewhere between camp and vamp. And she has her own catalog,
Planning to enter the British market? Don't count on the abundance of mailing lists you're used to in the United States.Prior to 1994, there were 3,419
At the recent World Gaming Congress I talked with Bill Dorn, former publisher of Casino Executive and now the owner of Vegas People magazine. Bill has
Freeland, WA-based Cotswold Collectibles Inc. has some ambitious New Year's resolutions.The cataloger, which offers a line of military action figures
Paris-based Le Club des Createurs de Beaute will issue an American version of its beauty catalog next month.The catalog is a joint venture between cosmetics
Weebots and a not-so-wee bit of remodeling are two of the highlights for Sharper Image Corp. this holiday season.The San Francisco-based cataloger and
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