Channel | Direct Marketing | Print

In Web We Trust

|  by Chief Marketer Staff

MOST COMPANIES recognize the Internet is here to stay, and that they've got to figure out this new thing called e-commerce. While many firms get it, the

FedEx Says Shut Down USPS

|  by Chief Marketer Staff

FEDERAL EXPRESS president/CEO Frederick Smith sent a jolt through a congressional subcommittee meeting recently when he suggested Congress seriously consider

KEEP ON TRUCKIN’

|  by Chief Marketer Staff

TRUCKS, ESPECIALLY THE largest ones-dump trucks, cement mixers, liquid tankers, fire engines-are the stuff of little boys' fantasies. You can almost hear

One Big Happy Web

|  by Chief Marketer Staff

THE INTERNET brings far-flung people together, and in our postindustrial, postmodern, peripatetic information age (some nice big words, huh?) that can

THEY GOTTA WEAR SHADES

|  by Chief Marketer Staff

TO PERSUADE INFORMATION technology executives to tune into a virtual seminar on its latest Unix-based computer network software system, Sun Microsystems

Up for Bid

|  by Chief Marketer Staff

DESPITE CATALOGS with product offerings that sell for four and five figures, most publications catering to a wealthier demographic tend not to report

Retailers

|  by Chief Marketer Staff

THE CONVERGENCE of new information technologies and marketing is beginning to blur distinctions between traditional retailers and DMers.Aside from the

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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