Channel | Direct Marketing | Print

Wan ted: IT Professionals

|  by Chief Marketer Staff

NECESSITY IS THE mother of invention and when unemployment rates head toward naught, it's necessary to get savvy about attracting skilled workers.In Michigan's

Fulfilling Work

|  by Chief Marketer Staff

IN PHYSICAL circles, the out-of-control assembly line is a staple. Lucille Ball's conveyer-belt misadventures represent its high point, and shows ranging

Cross-Dress for Success

|  by Chief Marketer Staff

CAPITOL RECORDS HAS developed what may be the first commercial database of drag queens.In February and March, Capitol ran a series of contests in gay

Taking Stock

|  by Chief Marketer Staff

THE RECENT ROCKINESS in the catalog business-the near-fatality of J. Peterman Co., the dumping of books by Genesis Direct, soft holiday and early-spring

CREAM of the CROP

|  by Chief Marketer Staff

THE 21ST ANNUAL John Caples International Awards was the show that almost wasn't.Last year's bash left the organization broke, without even enough money

List Source

|  by Chief Marketer Staff

U.S. Fencing Association The U.S. Fencing Association list names 17,590 active members. Most are between 18 and 35 years old. Cost: $90/M Selections:

Roosevelt’s Cape

|  by Chief Marketer Staff

AT A DINNER PARTY thrown by Don Chilcutt years ago, I found myself sitting next to cataloger John Peterman. Chilcutt, who managed Peterman's list, hoped

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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