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SAP is a B2B pure play, but changing buying patterns have led the company to adapt B2C marketing practices to connect with decision makers.

Want to keep your best employees happy? As the possibility of recession draws nearer, keep these three marketing employment trends in mind.

Better analysis of online viewership is helping Mobscrush create a more accurate profile of the reach of gamers like Ninja.

Restructuring processes to help sales reps find and use relevant content has helped Oracle increase customer engagement.

Are memes appropriate for B2B marketing? It all depends on who you’re targeting.

To really improve your customer experience, don't focus internally. Instead, re-wire your efforts to see things from the customer's point of view.

As Independence Day approaches, many brands are flying the red, white and blue. How does your company express patriotism with brand values?

A newly revamped web presence is helping UL create a message of trust, a core value for the 125-year-old brand.

The recent NBA championship of the Toronto Raptors was a triumph of emotional intelligence and data. Here are the takeaways for marketers.

Wells Fargo EVP and head of integrarated marketing Michael Lacorazza shares how the bank shook up the status quo to connect with B2B audiences.