Channel | Data & Analytics

(Promo) This might come as a surprise, but young people, especially men, like to read grocery-store direct mail.

Sure, there are oodles of events that alter your habits as a consumer. Graduating college, getting married, buying a pet, moving to a new city. But the big honkin' mother of all lifechanging events is, well, becoming a mother. Or a father, of course.

Kid-focused television networks like Noggin, Playhouse Disney and PBS offer online presences designed to engage, educate and entertain their preschool audiences. How well do they do their jobs? I enlisted my son Jacob, age 4, to put the sites to the test. One recent afternoon we sat down at my laptop, to see what piqued…

If you want to use data to enhance product offerings, it's essential to know what you're working with. Consider the following practices: Cast a wide net

For several years, I had the pleasure of traveling to London each spring for the International Direct Marketing Fair. In addition to bringing home tons of news and story leads, I also always came back to the states with tips on what was going to be the next hot trend to jump across the pond.

(Direct) Mounting a successful integrated marketing effort is difficult enough. Throw in the additional hurdle of targeting a segment with a unique language and culture, and you've multiplied that challenge.

Women as consumers are different from men as consumers in so many ways. Men typically home in directly to their goal, while women generally meander and enjoy the journey.

So, are you the type to obsess over finding just the right card for your sweetie on Valentine's Day? Or, do you wait until the day before and hope something good is left on the rack at the drug store?

What kind of an audience will marketers be looking at in the year 2050? If you look into Andrew Zolli's crystal ball, the population pyramid looks more like an hourglass

Today there are relatively few online options that advertisers can use to target Hispanics. This reality is a result of two main factors.