Data & Analytics
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Data & Analytics
Hispanic Online Best Practices: URL Strategy
A URL is the most important and direct form of access to a given Website. When looking at the URLs of sites that target the Hispanic online market we find many approaches that can be grouped into four top-level strategies:
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Data & Analytics
Hispanic Online Best Practices: Access
To drive traffic to a Hispanic site, you can of course leverage integrated Hispanic marketing, using both online and offline tactics, to create awareness of your Hispanic online program.
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Data & Analytics
Latino Passion Points: Trite or True?
Even if you don’t understand Spanish, you probably won’t have much difficulty picking up on recurring themes in the spots you see on Spanish-language TV.
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Data & Analytics
Hispanic Online Best Practices: In Culture
To most effectively communicate with U.S. Hispanics online, it is critical to connect with them through an emotional thread that all Hispanics, regardless of country of origin, can identify with.
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Data & Analytics
Hispanic Online Best Practices: In-Language
On the surface, the issue of language in the Hispanic online market seems quite simple. Most marketers assume that a “Hispanic” online program equates to a “Spanish” online program. What’s more, they often assume that the way to deliver Spanish content is via translation.
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Data & Analytics
Turning Strategy into Creative for the Hispanic Market
Marketing to U.S. Hispanics isn’t some mysterious process that breaks all the rules taught on college campuses around the world for decades. To market to Hispanics, just start with the basic marketing model
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Data & Analytics
What Makes Millennials Millennials
It would be an understatement to say that as Millennials (those born between 1977 and 1994) come of age, the rest of population is taken aback.
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Data & Analytics
Marking the Spot of Generation X
Generation X has long posed a conundrum to marketers. They’re savvy, oversaturated, and busy people with a cynicism regarding the media. And yet the sociological forces that shape their worldviews are powerful and specific and, with a little creative thinking, can be the basis for marketing and development decisions targeting them.
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Data & Analytics
Lights, Camera, WAAAAH!
It was quite a sight. As John Williams’ theme to “Star Wars” trumpeted through the air, a majestic fleet marched forwarded.
The Imperial Guard? Think even more imposing. Try a battalion of mothers with fully loaded strollers making their way into the Loews Boston Common Theater.